What’s the eNews?
What reliably drives web traffic, sells subscriptions, tailored products, and offers customized content readers actually enjoy? While not as flashy as virtual reality, or as in-the-now as Facebook Live, email newsletters remain an effective, accessible tool for reaching magazine audiences. Hear how three experts keep their newsletter content fresh, measure their success, evolve with mobile technology and stay ahead of the spam filters.
This breakfast event is sure to inform and educate, as our experts offer best practices, tips and advice to make your brand’s e-newsletter(s) work for you.
– Angus Robinson: As Director of Analytics and Data Strategy at Metroland Media, Angus leads a team of analysts and data-driven marketers across news, commerce and classified products. His team manages one of Canada’s largest, most engaged email lists at 3 million subscribers for Save.ca, WagJag, and TravelAlerts.ca. Angus was previously the Product Manager for TC Media’s online lifestyle portfolio where he grew email traffic from 5% to 20% of total traffic.
– Leah Sandals: Leah Sandals is managing editor, online, at Canadian Art, Canada’s most widely read art magazine. One of her main tasks since starting with the organization in 2008 has been editing and growing Canadian Art Weekly, which has won Best e-Newsletter multiple times in the consumer category at the Canadian Online Publishing Awards.
– Mara Gulens: Mara Gulens is the editor of Member News, a monthly, customized e-newsletter for more than 200,000 CPA Canada members and stakeholders. Member News has received two silver COPA awards and a bronze Association Media & Publishing Excel award. Mara also edits a section of CPA Magazine and the recently launched Stuff To Do in Toronto. Previously Mara was editor-in-chief of CMA Magazine, which received a KRW Award for Best Issue, Microsoft Home Magazine, and Canada Computes. She’s on Twitter, Instagram and Snapchat @maragulens.
Focus: e-Newsletters and Your Audience
When: Wednesday, April 12, 2017, 8:30 to 10 a.m. (breakfast event)
Where: Nespresso Boutique Bar, 159 Cumberland St. (in Yorkville), Toronto
Cost: $10 for members, $20 for non-members (or $20 and $30 at the door)
A reminder that all CSME members get a 50% discount for paying in advance. Not yet a CSME member? Join today!
Please buy tickets now or RSVP to csmeadmin at canadianeditors dot com to secure your spot and help us manage numbers.