Recap: e-Newsletters and Your Audience

Did you miss our event on e-Newsletters and Your Audience? Mara Gulens shared the secrets behind the strong open rate of CPA Canada’s newsletter, Member News. Leah Sandals, managing editor of Canadian Art, discussed the importance of strong images and highly original content for the brand’s award-winning e-newsletter Canadian Art Weekly. And Angus Robinson, director of analytics and data strategy at Metroland Media, discussed making a business case for your brand’s newsletter. Whether you missed the event or want to review, check out Angus’s presentation here. And follow @canadianeditors on Twitter for highlights live-tweeted from the event.

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