Call for entries: 2015 Editors’ Choice Awards

csmemagofyear
Do you have what it takes to be Editor of the Year?

The Canadian Society of Magazine Editors (CSME) is looking for the best work of 2014 by Canadian magazine editors. The Editors’ Choice Awards, presented by CSME, honour and celebrate the high-quality work of editors within the Canadian magazine industry.

The submissions process for this year’s awards is now open to all CSME members. Enter by 4:30 p.m., Fri., March 6, 2015, to be considered by a judging panel of your peers.

Download the entry form here.

Winners in each of the Small (under 50,000), Medium (50,000 to 149,999) and Large (150,000+) circulation categories, as well as the Trade and Custom magazine categories, each earn the right to use the Editors’ Choice Award logo on their cover for a year. There are also awards for Best Tablet, Best Website Editorial, Best Front of Book, the Jim Cormier Award for Display Writing, Best Art Integration and, of course, the coveted Editor of the Year.

Entries are free with your 2015 CSME membership. Visit CanadianEditors.com to become a member, for complete entry guidelines, and to download your entry form.

Winners will be announced at the Editors’ Gala event at MagNet in June.

P.S. Interested in judging? Get free magazines and help choose this year’s winning magazines! To become a judge, email awardsCSME@gmail.com.

Multiplatform assigning: 4 key takeaways from Sasha Emmons and Lisa Murphy

At the first CSME event of the year, members gathered at Nespresso Café in Yorkville, Toronto, to hear from two experts on multiplatform assigning: Sasha Emmons, editor-in-chief of Today’s Parent magazine, and Lisa Murphy, a digital strategy consultant. They brought their combined decades of experience in print and digital publishing to the topic of how to assign for both.
csme1

CSME2
Here, our top takeaways from the discussion:

1. Move away from assigning stories at a rate based on the platform. Rather than paying one rate for print and another (lower) rate for web stories, assign stories based on the amount of research and reporting they’ll require. For instance, at Today’s Parent, Emmons’ team assigned a web-only package on miscarriage that needed a lot of time and care put into the reporting, so they paid that writer a higher rate traditionally reserved for print stories. Likewise, simple lists and roundups, whether for print or web, take less time to produce and can be assigned at a lower rate.

2. Audit before you assign. Well before the story is assigned to the writer, editors (and, in fact, the entire team) should have a clear idea of what stories are performing well online based on web traffic data. Avoid repeating mistakes by knowing the stories and formats that aren’t gaining traction with your audience.

3. Ask yourself: if you couldn’t use words, how would you tell the story? Answering this question will help you decide which extra elements you’ll need to assign for the story to enhance your web version and social media promotions. Murphy offers a helpful checklist of options to get you started, with some helpful hints for low-cost options.

4.  Mine interviews for extras. Part of the assignment letter should include instructions for gathering materials that will help create bonus material for telling and promoting your story. For example, even if the story is on parenting, have your writer interview your star subjects on extra topics: meal planning, fitness, their daily routine. The extra materials will come in handy for sidebars, web stories, and social media. Also, use your best quotes to create visual memes for sharing on social media, like Buzzfeed did with their interview with Margaret Atwood:Multiplatform assigning
Want more tips? Download the slides from our speakers’ presentation for more on multiplatform assigning.

Click here for Sasha Emmons’ presentation.

Click here for Lisa Murphy’s presentation.

csme3
Follow CSME on Twitter for live updates from all our events.

By Braden Alexander, CSME board member

January 21, 2015, breakfast mixer: Multiplatform Assigning

Kick off the new year with a discussion that’s key to the future of magazines: How do you assign for multiple platforms?

Sasha Emmons, editor-in-chief of Today’s Parent magazine, and Lisa Murphy, a digital content strategy consultant with years of experience assigning, editing and curating for various mediums, will join us for a breakfast panel discussion on multiplatform assigning for an ever-changing industry.

We’ll tackle issues, like: What exactly is multiplatform assigning? Should story concepts begin with print or the web? How do you break down the budget for a piece that shows up in various mediums? How should the editing process work, and what exactly is required from the writer? Our experts will be discussing these questions, offering best practices and providing helpful tips that you can use at your own publication. You won’t want to miss it.

Membership renewal reminder
A gentle reminder that it’s membership renewal season. If you haven’t yet, please click here to renew your CSME membership, and stay in the know about upcoming mixers, industry news and relevant information. Plus, keep in mind that you need to be a CSME member in order to enter our annual Editor’s Choice Awards.

As a bonus, CSME members can attend this breakfast mixer at no cost. That’s right! if you’re a member and register for the event ahead of time, you can attend for free.

When: Wednesday, January 21, 2015, 8:30 to 10 a.m.
Where: Nespresso Boutique Bar, 159 Cumberland St. (in Yorkville), Toronto
Cost: FREE for members, $10 for non-members (with registration) / $10 for members, $15 for non-members (at the door)

Members, please click here to register for the event via email. Note: make sure you mention “Jan 21 member registration” in the subject line.

Non-members (buy now):

See you on January 21st!

Save the date: Next CSME mixer on January 21, 2015

Happy holidays, everyone! Here’s wishing you and all your loved ones a very bright holiday season that’s filled with lots of rest, special moments, delicious food and all the comforts of home.

Save the date: We’re looking forward to our first mixer of 2015, set to take place on January 21st, 2015, at the Nespresso Toronto Boutique Bar, featuring digital consultant Lisa Murphy and editor-in-chief of Today’s Parent magazineSasha Emmons.

Topic: Multiplatform assigning

It will be a breakfast event from 8:30 to 10 a.m., so please save the date in your calendar and watch for further announcements in the new year.

Until then, happy holidays and an even happier New Year! See you in 2015.

Reminder: 2015 membership renewal + a bonus for one lucky member

Have you renewed your CSME membership yet? Take a few minutes and renew or sign up as a new member. It’s $100 for the year and your membership gives you access to awesome networking opportunities, various CSME mixers throughout the year, and even discounted rates for our annual gala in June. Patron members can sign up for $450 and are eligible for additional perks.

Bonus: One lucky member’s name will be drawn for a full pass to the FIPP World Congress in Toronto, worth $2,500. So what are you waiting for? A strong editorial voice starts with you and your membership.

Click here for more information and to renew/sign up for your membership.

Video: Anything can happen at a magazine stand

Magazines Canada has released a new video in partnership with a team of Ontario filmmakers that shows all the things that can happen at a magazine stand. The concept? What you read tells the story of who you are. Enough to make you skip out on the first date if you don’t believe you’re a fit, right?

Anything Can Happen at a Magazine Stand explores the stories we can discover with magazines,” says Barbara Bates, Executive Director of Circulation Marketing for Magazines Canada, in an interview posted on the Magazines Canada website. “We hope multiple generations will enjoy this fun approach to reminding us of our love affair with magazines.”

Join the conversation about this video online at #magazinematch.

November 26: Boost your career

How to enhance your professional image: tips for the job you’ve got and the one you want

Come kick off the festive season by raising a glass and enjoying some snacks with CSME. We’ll hear from a panel of speakers about how to put your best foot forward as an editor and how to up your appeal whether you love the job you’re in or you’re looking for a change. Then, stick around for networking and socializing as we celebrate the upcoming holidays. This event is open to non-members, so you’re more than welcome to bring your magazine-loving friends!

Speakers will include:

• Christine Felgueiras, associate director with etiquette and leadership training firm Corporate Class
• Sharon Alderson, global lead for media-focused recruiting agency Creative Niche
• Steve Maich, head of Rogers Publishing

When: Wednesday, November 26, 5:30 to 8:00 pm
Where: The Pilot, the Stealth Lounge (second floor), 22 Cumberland Street (near Yonge and Bloor)
Why: You’ll learn something, it’ll be fun, and there will be drinks and appies, too.
How much: $15 for members, $20 for non-members ($20 and $25 at the door)

Please buy tickets now or RSVP to csmeadmin at canadianeditors dot com to secure your spot and help us manage numbers.

Buy now (members):

Buy now (non-members):

October 29: How to nail that next job interview

Please note this event has been cancelled.

Whether you’re a junior editor looking to move up the ladder or a senior editor with your eyes on the top rung, it never hurts to get a little help improving those resumes and that poise during job interviews. For our next event, CSME has assembled a panel of experts that will help you do just that: Christine Felgueiras, associate director with etiquette and leadership training firm Corporate Class; Sharon Alderson, global lead for media-focused recruiting agency Creative Niche; and Steve Maich, head of Rogers Publishing.

Join us for drinks, appetizers, and an entertaining and informative panel on how to take your career to the next level, whether that upcoming interview’s next week or next year.

When: Wednesday, October 29, 5:30 to 8:00 pm
Where: The Pilot, the Stealth Lounge (second floor), 22 Cumberland Street (near Yonge and Bloor)
Why: You’ll learn something, it’ll be fun, and there will be drinks and appies, too.
How much: $15 for members, $20 for non-members ($20 and $25 at the door)