April 12 CSME Event: e-Newsletters and Your Audience

What’s the eNews?
What reliably drives web traffic, sells subscriptions, tailored products, and offers customized content readers actually enjoy? While not as flashy as virtual reality, or as in-the-now as Facebook Live, email newsletters remain an effective, accessible tool for reaching magazine audiences. Hear how three experts keep their newsletter content fresh, measure their success, evolve with mobile technology and stay ahead of the spam filters.

This breakfast event is sure to inform and educate, as our experts offer best practices, tips and advice to make your brand’s e-newsletter(s) work for you.

Panellists include:
Angus Robinson: As Director of Analytics and Data Strategy at Metroland Media, Angus leads a team of analysts and data-driven marketers across news, commerce and classified products. His team manages one of Canada’s largest, most engaged email lists at 3 million subscribers for Save.ca, WagJag, and TravelAlerts.ca. Angus was previously the Product Manager for TC Media’s online lifestyle portfolio where he grew email traffic from 5% to 20% of total traffic.

Leah Sandals: Leah Sandals is managing editor, online, at Canadian Art, Canada’s most widely read art magazine. One of her main tasks since starting with the organization in 2008 has been editing and growing Canadian Art Weekly, which has won Best e-Newsletter multiple times in the consumer category at the Canadian Online Publishing Awards.

Mara Gulens: Mara Gulens is the editor of Member News, a monthly, customized e-newsletter for more than 200,000 CPA Canada members and stakeholders. Member News has received two silver COPA awards and a bronze Association Media & Publishing Excel award. Mara also edits a section of CPA Magazine and the recently launched Stuff To Do in TorontoPreviously Mara was editor-in-chief of CMA Magazine, which received a KRW Award for Best Issue, Microsoft Home Magazine, and Canada Computes. She’s on Twitter, Instagram and Snapchat @maragulens.

EVENT DETAILS:
Focus:
 e-Newsletters and Your Audience
When: Wednesday, April 12, 2017, 8:30 to 10 a.m. (breakfast event)
Where: Nespresso Boutique Bar, 159 Cumberland St. (in Yorkville), Toronto
Cost: $10 for members, $20 for non-members (or $20 and $30 at the door)

A reminder that all CSME members get a 50% discount for paying in advance. Not yet a CSME member? Join today!

Buy now (members):

Buy now (non-members):

Please buy tickets now or RSVP to csmeadmin at canadianeditors dot com to secure your spot and help us manage numbers.

Call For Entries: 2017 Editors Choice Awards (CSME)

Due to popular demand, we’ve extended the deadline for submissions to the 2017 Editors’ Choice Awards to 4:30 p.m., on March 10, 2017. 

As a reminder,  a submission to the Editors’ Choice Awards enters you into as many as seven categories for just $125 — a deal you won’t want to miss!

The Canadian Society of Magazine Editors (CSME) is looking for the best work of 2016 by Canadian magazine editors. The Editors’ Choice Awards, presented by CSME, honour and celebrate the best work of editors within the Canadian magazine industry.

The submissions process for this year’s awards is now open to all CSME members. Enter your magazine by 4:30 p.m., Fri., March 10, 2017, to be considered by a judging panel of your peers.

Download the entry form here.

Winners in each of the Small (under 60,000), Medium (60,000 to 99,999) and Large (100,000+) circulation categories, as well as the Trade and Custom magazine categories, each earn the right to use the Editors’ Choice Award logo on their cover for a year. There are also awards for Best Tablet, Best Website Editorial, Best Front of Book, the Jim Cormier Award for Display Writing, Best Art Integration and, of course, the coveted Editor of the Year.

Entries are free with your 2017 CSME membership. Visit canadianeditors.com to become a member, for complete entry guidelines, and to download your entry form.

Winners will be announced at the Editors’ Gala event in June.

P.S. Interested in judging? Get free magazines and help choose this year’s winners! To become a judge, email awardsCSME@gmail.com.

March 2 Event: Making Digital-First Magazines

For years, magazines have gone far beyond the printed page, but what does it mean when a magazine goes digital first? Join us for a panel discussion on March 2 (evening) in Toronto, where we will discuss the logistics behind making the web a magazine’s primary platform. How does breaking a story online affect a print product? And what does assigning a digital-first story look like?


Laura deCarufel, editor-in-chief of The Kit (a magazine that was initially a digital-only publication); Edward Fraser, managing editor of digitally-minded The Hockey News, and Lianne George, editor-in-chief of Chatelaine, will talk about practices from their magazines and answer questions about going digital first.

A reminder that all CSME members get a 50% discount for paying in advance. Not yet a CSME member? Join today!

EVENT DETAILS
When: Thursday, March 2nd, 2017, starting at 5:30 p.m.
Where: The Pilot, in the Stealth Lounge (second floor), 22 Cumberland Street (near Yonge and Bloor)
How much: $10 for members, $20 for non-members (or $20/member and $30/non-member at the door)

Buy now (members):

Buy now (non-members):

Please buy tickets now or RSVP to csmeadmin at canadianeditors dot com to secure your spot and help us manage numbers.

Save The Date: Making Digital-First Magazines

For years, magazines have gone far beyond the printed page, but what does it mean when a magazine goes digital first? Join us for a panel discussion on March 2 (evening) in Toronto, where we will discuss the logistics behind making the web a magazine’s primary platform. How does breaking a story online affect a print product? And what does assigning a digital-first story look like?


Laura deCarufel, editor-in-chief of The Kit (a magazine that was initially a digital-only publication); Edward Fraser, managing editor of digitally-minded The Hockey News, and Lianne George, editor-in-chief of Chatelaine, will talk about practices from their magazines and answer questions about going digital first.

Stay tuned for ticket information and location details. 

2017 CSME Membership Rates

SIGN UP NOW
for an individual, patron or publisher membership covering
January – December 2017.

CSME is now accepting members for the 2017 calendar year. Memberships can be purchased at three levels: individual ($125), patron ($450), and *new this year* publisher ($750). Click here for more details.

Why join CSME?
• member discounts at CSME events ( 50% off tickets), and many other industry professional development seminars
• opportunities to network with peers and mentors
• eligibility to enter your magazine in the Editors’ Choice Awards
• free use of the Magazine of the Year logo for Editors’ Choice Award winners
• be part of the unified voice of Canadian magazine editors
• leverage your membership to learn first-hand about job opportunities or build a mentoring relationship with other editors
• support for editorial standards and integrity
• opportunity to contribute to the health and strength of the industry

As a member, you can take advantage of great opportunities for networking while continuing to learn at every event CSME offers, including:

Informative, entertaining luncheons and mixers
CSME hosts a minimum of two luncheons and two evening mixers per year, which feature dynamic guest speakers addressing topics that are relevant, timely and engaging for Canadian editors. Join us for our annual summer barbecue — nothing formal, just relaxed fun with your editing colleagues.

CSME editors’ gala
CSME closes its season with a fabulous awards gala in June.

Editors’ Choice Awards
CSME members are entitled to enter the prestigious Editors’ Choice Awards, where your peers choose the best in Canadian magazines. CSME membership is required for entry. Winners are announced at the Editors’ Gala held in June at MagNet.

A strong editorial voice starts with you and your membership.

Sign up today!

MEMBERSHIP TIERS

– Individual Rate: $125 / person
For individuals (editors, writers, art directors and other industry professionals).

– Patron Rate: $450 / Masthead
Covering everyone on a single publication’s masthead. Patron members also receive logo recognition on the CSME website.

*NEW* Publisher Rate: $750 / Group
For $750, a publisher will receive memberships for its entire group of magazines, which includes 50% off entry to CSME events for all the publisher’s employees and free entry to the Editors’ Choice Awards for all its magazines—consumer, trade or custom.

IMPORTANT NOTES
• The membership fee is a flat rate for the calendar year (i.e., January through December), regardless of when it is purchased during that year. There is no carryover. The year you see on the membership purchase button is the year you are getting.
• Students and recent grads (in the calendar year during which they graduated) receive members’ admission rates to all paid CSME events. Please note that this does not include entry to the members’ barbecue.
• PayPal automatically sends us your name and email address and the payment information, which we will enter into our records. If you have further information to discuss, please email us at csmeadmin AT canadianeditors DOT com.
• Newsletter signup is separate from membership. If you don’t yet receive our newsletter and would like to, please do so on the newsletter page.
• If you prefer not to pay via PayPal, please email us and we can arrange an alternative means of payment.

$125 for individual 2017 membership

$450 for patron 2017 membership

$750 for publisher 2017 membership

Nov. 24 Event: Media training for magazine editors

You know how to promote your content in book and on social media, but how about on camera? Media appearances on TV and radio are great ways to gain new readers and increase the profile of your magazine brand, but, as editors, we we don’t always know how to perform for a live audience. Our panel of speakers, who span magazine and TV, reveal secrets to success for making meaningful media appearances. Join us on Nov. 24 at 8:30 a.m. for coffee and breakfast, as you learn how to develop yourself as an on-screen personality and promote your brand in a fruitful way.

annabelle-waugh

Panellists include:
Annabelle Waugh, food consultant, recipe developer and food stylist
Marci Ien, television host and Canadian media personality
Erin McLaughlin, editor-in-chief of Style at Home magazine
Michelle Kelly, editor at Cottage Life magazine

EVENT DETAILS:
Focus:
 Stepping into the spotlight: Media training for magazine editors
When: November 24, 2016, 8:30 to 10 a.m.
Where: Nespresso Boutique Bar, 159 Cumberland St. (in Yorkville), Toronto
Cost: $15 for members, $20 for non-members (or $20 and $25 at the door)

Buy now (members):

Buy now (non-members):

Space is limited so buy your tickets now or RSVP to csmeadmin at canadianeditors dot com to secure your spot. 

The Art of Interviewing With Anna Maria Tremonti

Anna Maria Tremonti

Courtesy of CBC

There’s an art to interviewing, and no one has mastered it better than CBC’s Anna Maria Tremonti. Join us Oct. 5 for an evening with Tremonti when we discuss lessons the Gemini Award winner and host of The Current has learned about conducting captivating interviews. Tremonti is no stranger to tough questions. This time, she’s in the hot seat as we ask her how to combine preparation and spontaneity in an interview, how to dig deeper to get past on-message interviewees, and how to entertain and engage an audience. Join us for a drink and an enlightening discussion about how to be a better interviewer.

When: Wednesday, Oct. 5, starting at 6 p.m.
WhereL’Espresso Bar Mercurio, 321 Bloor St West, Toronto
How much: $15 for members, $20 for non-members (or $20 and $25 at the door)
Includes appetizers, two drinks, and great conversation with your fellow editors.

Buy now (members):

Buy now (non-members):

Space is limited so buy your tickets now or RSVP to csmeadmin at canadianeditors dot com to secure your spot.  

Save the Date: The Art of Interviewing With Anna Maria Tremonti

Anna Maria Tremonti

Gemini Award winner and host of CBC’s The Current will join CSME Oct. 5 at 6 p.m. for a discussion on the art of interviewing. Tremonti is a seasoned journalist who, for more than a decade on The Current, has been captivating audiences with her insightful and often hard-hitting interview style. When she takes the CSME stage, we’ll ask her how to combine preparation and spontaneity in an interview, how to dig deeper to get past on-message interviewees, and how to entertain and engage an audience. As magazine editors, we regularly have to craft Q&As, ask new questions, even conduct live interviews through platforms like Facebook Live, and there’s much we can learn from an expert interviewer and broadcaster like Tremonti. So join us for a drink and an enlightening discussion on the art of interviewing. Mark your calendars for Oct. 5, and check back at canadianeditors.com for details.

The Future of CSME: Your Opinion Matters

UPDATE: Thank you to everyone who filled out our survey and provided feedback. Your opinions and suggestions will help us as we plan for 2017 and beyond. Congratulations to Carolyn Camilleri on being selected as the winner of our random draw!


Magazines are constantly evolving—and so are we!

We want to know what you want and need from CSME events and membership. Do you want to learn the latest in social media? Is your publication looking for new revenue streams? Weigh in on what you want to see and hear at our upcoming events and tell us how we can make your membership work harder for you.

Please take just three minutes to fill out our survey to let us know your thoughts. Click here if you’re unable to see the embedded survey below.

And to thank you for your input, we’ll enter you into a draw for free admission to our next event. (You’ll find the option to enter this draw upon completion of the survey.)

August 10th: CSME Summer Mixer Invitation

Membership Has Its Privileges!

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CSME is throwing a patio party, and you’re invited! Join us to catch up with old colleagues and make some new friends.

When: Wednesday, August 10, 2016, starting at 5:30 p.m.
Where: The Pour House, 182 Dupont St. (three blocks east of Dupont Station)
Fee: $10 for members; $20 for non-members
Includes two drink tickets, appetizers, and scintillating conversation with your friends and colleagues.

Buy now (members):

Buy now (non-members):

Please buy tickets now or RSVP to csmeadmin at canadianeditors dot com to secure your spot and help us manage numbers.