CSME To Launch Mentorship Program in Fall 2015

Looking for a way to grow as an editor, progress your career or develop your leadership skills? CSME is launching a mentorship program this fall which will connect editors in the industry to promote professional support and development. Please get in touch with us if you’re interested in being mentored and/or you’d like to share your knowledge and advice with a more junior editor looking to learn and grow in his or her career. All are welcome—no matter your level of experience in the industry.

The program will involve meeting up with your selected mentor/mentee at least once every two months, and will offer all parties a mutually beneficial way to grow in their careers.

Have a suggestion for the program or want to sign up? Get in touch with us at csmeadmin@canadianeditors.com. We’d like this to be a successful endeavour, so we’re happy to collaborate with anyone interested in the program.

Discount Rates to FIPP Available Through Magazines Canada

The world’s largest magazine conference  — FIPP World Congress — is taking place in Toronto from October 13-15, 2015 at the Sheraton Centre Toronto Hotel.

And the best part? Magazines Canada is subsidizing registration rates at an exclusive member discount of approximately 75% off the standard admission fee. This discount is available for a limited time only.

FIPP brings together world-class speakers and the globe’s most prominent media names to share personal insights into magazine media and its future. Truly, this is a once-in-a-generation opportunity that’s not to be missed.

Registration for Magazines Canada members.
Registration for Canadian publishers.
International attendees must register through FIPP.

Be sure to follow Magazines Canada on Twitter for more updates and information leading up to FIPP.

Winners of the 2015 Canadian Editors’ Choice Awards

The Canadian Society of Magazine Editors (CSME) announced the 2015 Editors’ Choice Award winners on Wednesday, June 3, at a cocktail reception held at The Pilot in Yorkville, Toronto. Today’s Parent emerged as the big winner of the evening, receiving a total of four awards, including Magazine of the Year (large circulation), Best Web Editorial of the Year, Best Art Integration, and a first-time win for editor-in-chief Sasha Emmons, as Editor of the Year.

Patrick Walsh took home the Jim Cormier Award for Display Writing for Outdoor Canada and Chris Bond received the Best Tablet award for Canadian Living magazine. enRoute was awarded top honours for Best Front Of Book.

Precedent and Spacing took home top awards for the second year in a row in their categories (trade and small circulation, respectively), while Cottage Life won Magazine of the Year in the medium circulation group and Spafax’s Fairmont Magazine won Best Custom Magazine.

The evening began with a keynote address by acclaimed author Russell Smith, who discussed the implications of sharing personal stories in the public domain. He talked about his journey as a storyteller, and highlighted reasons why we live in a society that loves and loathes over-sharing, stating that we are currently in the era of reality-fiction.

Check out the official Twitter hashtag for the night —#CSMEawards—for more highlights, quotes and photos. Plus, we’ve got a an album of awesome photos from the event on our Facebook page as well.

Full list of award winners:

Magazine of the Year (SMALL), circulation under 50,000
Winner: Spacing
Editor: Matthew Blackett

Magazine of the Year (MEDIUM), circulation 50,000 to 149,999
Winner: Cottage Life
Editor: Penny Caldwell

Magazine of the Year 2015 (LARGE), circulation 150,000 and over
Winner: Today’s Parent
Editor: Sasha Emmons

Trade Magazine of the Year 2015
Winner: Precedent
Editor: Melissa Kluger

Custom Magazine of the Year 2015
Winner: Fairmont Magazine
Editor: Natasha Mekhail

Web Editorial of the Year 2015
Winner: todaysparent.com
Editor: Sasha Emmons

Tablet Magazine of the Year 2015
Winner: Canadian Living
Designer: Chris Bond

Best Front of Book 2015
Winner: enRoute
Editor: Ilana Weitzman

The Jim Cormier Award for Display Writing 2015
Winner: Outdoor Canada
Editor: Patrick Walsh

Best Art Integration 2015
Winner: Today’s Parent
Editor: Sasha Emmons

Editor of the Year 2015
Winner: Sasha Emmons
Today’s Parent

Finalists for the 2015 Canadian Editors’ Choice Awards

The Canadian Society of Magazine Editors (CSME) is pleased to announce the shortlist of finalists for the 2015 Editors’ Choice Awards. The winners will be announced at the annual CSME gala, held on Wednesday, June 3 at The Pilot in Yorkville, Toronto.

In addition to the categories listed below, we will also unveil the winners of the awards for Best Front of Book, the Jim Cormier Award for Best Display Writing and Best Art Integration. We will also announce CSME’s highest honour, the Editor of the Year Award.

Before the awards are announced, we’ll welcome keynote speaker and award-winning writer Russell Smith to speak about the impact and implications of using your personal life as source material for journalism.

Click here for details and to purchase tickets to the Canadian Editors’ Choice Awards.

And the finalists are…

Best Magazine, Small Circulation:
– Avenue Magazine
– Spacing Magazine
– Canada’s History Magazine

Best Magazine, Medium Circulation:
– Outdoor Canada
– Western Living
– Cottage Life

Best Magazine, Large Circulation:
– Reader’s Digest
– Style at Home
– Today’s Parent

Best Magazine, Trade:
– Professionally Speaking
– Precedent
– Natural Resources Magazine

Best Magazine, Custom:
– Fairmont Magazine
– enRoute
– The United Church Observer

Best Web Editorial:
– outdoorcanada.ca
– todaysparent.com
– canadianliving.com
– cottagelife.com

Best Tablet Edition:
– Style at Home
– Walmart Live Better
– Canadian Living

Congratulations to all finalists! See you at the 2015 Canadian Editors Choice gala!

Details for the 2015 Editors’ Choice Awards

The 2015 Editors’ Choice gala will take place on June 3, 2015, and you’re invited to come celebrate with your peers! We’re pleased to announce that award-winning magazine writer Russell Smith will be our guest speaker at the event.

RussellSmithRussell Smith admits that his life “is an open book.” It’s no wonder his career has amounted to such success. Smith will discuss the implications of using your personal life as source material at this year’s Editors’ Choice Awards.

As you’re aware, our annual gala usually occurs during MagNet. However, because of the FIPP conference taking place in Toronto this fall, we’ve had to change our format and venue.

This year, we’ll be celebrating with a more casual gathering. And as a bonus, the gala ticket prices have been discounted. That’s right! You and your team can attend this year’s Editors’ Choice Awards for the regular mixer price.

The reception will take place as at our usual haunt — The Pilot. There will be drinks, lots of food, great company, awards and a keynote by our wonderful guest speaker.

Wednesday, June 3rd, 2015, starting at 5:30 p.m.
Where: The Pilot, in the Stealth Lounge (second floor), 22 Cumberland Street (near Yonge and Bloor)
How much: $15 for members, $20 for non-members (or $20 and $25 at the door)

Buy now (members):

Buy now (non-members):

Please buy tickets now or RSVP to csmeadmin at canadianeditors dot com to secure your spot and help us manage numbers.

Multiplatform display: A fun night of drinks and display writing

Last Thursday, editors gathered at The Pilot in Yorkville for drinks and discussion about a much-loved editorial past-time: writing great display. If you missed the event, here are some of the highlights. We hope to see you at the next mixer! And if you can’t make it, you can always follow along on Twitter because we live-Tweet our events!

Writing print display for the pun of it

Patrick Walsh, editor-in-chief of Outdoor Canada, kicked things off with his advice on how to write engaging display for print. Walsh’s overarching rule—to have fun with your display—was evident in his ideas for headline inspiration. Some of his best and brightest heds have come from pop culture references, plays on words and alliteration. Walsh thinks even coming up with those ideas should be a fun process: Involve your team in brainstorming. But don’t forget that whatever copy you choose should work with the art, fit with the tone of the piece and be original (so avoid those clichés). And even Walsh admits that sometimes, being straightforward or using a line from the story is most effective for enticing readers to dig into an article.

Click here to see Patrick Walsh’s presentation on print display.

A picture’s worth 1,000 shares

Next, David Topping, the executive online editor of TorontoLife.com, spoke about the newest form of display: social media copy. Tweets and Facebook posts have become some of the key ways to get eyeballs on your content. Good social media display should reflect the voice of the brand, says Topping, who explained the Toronto Life authoritative tone, but it also needs to be conversational, since social media is meant to be just that: social. When putting together a post, Topping says some of the top priorities are a good photo, the right timing and reposting to catch users who didn’t have a chance to be captivated by your display the first time around.

Click here to see David Topping’s presentation on social media display.

Hard-working heds for the web

Finally, Simone Castello, CanadianLiving.com’s life and relationships web editor, took the stage to apologize to all the print editors for taking the fun out of their copy. The web, she explained, requires literal and instinctual display. Think to yourself: What would I type into a search bar if I were looking for information on this topic? You’re writing to make content accessible by search, so a little SEO (like strategically placed keywords in the hed, dek and first paragraph) will go a long way. Castello explained how to use tools such as Google Trends and Google AdWords to find keywords that give your content an edge, or even how to use Google itself to get into the brains of web users. And don’t stop at headlines: Create display throughout, by adding bolded subheads and links to phrases in order to increase your opportunities to draw readers in and to engage them with other content on your site.

Click here to see Simone Castello’s presentation on web display.

Happy display writing!

By Jill Buchner, CSME board member

April 16th event: Managing multi-platform display

A good editor knows how to use display copy to draw readers in. But what works in print doesn’t necessarily translate online and on social media. Join CSME at The Pilot for a panel discussion on how to fine-tune editorial and visual displays to capture audience attention across multiple platforms.

Our panellists include:

Patrick Walsh, editor-in-chief of Outdoor Canada, will share his tips for writing award-winning display.
David Topping, the executive online editor of TorontoLife.com, will explain how to use social media to drive traffic to your site.
Simone Castello, the life and relationships web editor at CanadianLiving.com, will discuss best practices for print-to-web display writing and online tools you can use to optimize content based on keywords and trends.

When: Thursday, April 16th, 2015, from 5:30 to 8:00 p.m.
Where: The Pilot, in the Stealth Lounge (second floor), 22 Cumberland Street (near Yonge and Bloor)
Why: You’ll learn something, it’ll be fun, you’ll get to meet your peers… and there will be drinks + appies, too!
How much: $15 for members, $20 for non-members (or $20 and $25 at the door)

Please buy tickets now or RSVP to csmeadmin at canadianeditors dot com to secure your spot and help us manage numbers.

Buy now (members):

Buy now (non-members):

EXTENSION: Call for entries — 2015 Editors’ Choice Awards

Do you have what it takes to be Editor of the Year?

The Canadian Society of Magazine Editors (CSME) is looking for the best work of 2014 by Canadian magazine editors. The Editors’ Choice Awards, presented by CSME, honour and celebrate the high-quality work of editors within the Canadian magazine industry.

The submissions process for this year’s awards is now open to all CSME members. Enter by 4:30 p.m., Fri., March 6, 2015, to be considered by a judging panel of your peers.

**Please note: Due to popular demand we have extended the deadline for submissions to Fri., March 13, 2015. We’ll be accepting entries until 4:30 p.m., that day.**

Download the entry form here.

Winners in each of the Small (under 50,000), Medium (50,000 to 149,999) and Large (150,000+) circulation categories, as well as the Trade and Custom magazine categories, each earn the right to use the Editors’ Choice Award logo on their cover for a year. There are also awards for Best Tablet, Best Website Editorial, Best Front of Book, the Jim Cormier Award for Display Writing, Best Art Integration and, of course, the coveted Editor of the Year.

Entries are free with your 2015 CSME membership. Visit CanadianEditors.com to become a member, for complete entry guidelines, and to download your entry form.

Winners will be announced at the Editors’ Gala event happening on June 3rd, 2015. Venue and time TBD.

P.S. Interested in judging? Get free magazines and help choose this year’s winning magazines! To become a judge, email awardsCSME@gmail.com.

Multiplatform assigning: 4 key takeaways from Sasha Emmons and Lisa Murphy

At the first CSME event of the year, members gathered at Nespresso Café in Yorkville, Toronto, to hear from two experts on multiplatform assigning: Sasha Emmons, editor-in-chief of Today’s Parent magazine, and Lisa Murphy, a digital strategy consultant. They brought their combined decades of experience in print and digital publishing to the topic of how to assign for both.

Here, our top takeaways from the discussion:

1. Move away from assigning stories at a rate based on the platform. Rather than paying one rate for print and another (lower) rate for web stories, assign stories based on the amount of research and reporting they’ll require. For instance, at Today’s Parent, Emmons’ team assigned a web-only package on miscarriage that needed a lot of time and care put into the reporting, so they paid that writer a higher rate traditionally reserved for print stories. Likewise, simple lists and roundups, whether for print or web, take less time to produce and can be assigned at a lower rate.

2. Audit before you assign. Well before the story is assigned to the writer, editors (and, in fact, the entire team) should have a clear idea of what stories are performing well online based on web traffic data. Avoid repeating mistakes by knowing the stories and formats that aren’t gaining traction with your audience.

3. Ask yourself: if you couldn’t use words, how would you tell the story? Answering this question will help you decide which extra elements you’ll need to assign for the story to enhance your web version and social media promotions. Murphy offers a helpful checklist of options to get you started, with some helpful hints for low-cost options.

4.  Mine interviews for extras. Part of the assignment letter should include instructions for gathering materials that will help create bonus material for telling and promoting your story. For example, even if the story is on parenting, have your writer interview your star subjects on extra topics: meal planning, fitness, their daily routine. The extra materials will come in handy for sidebars, web stories, and social media. Also, use your best quotes to create visual memes for sharing on social media, like Buzzfeed did with their interview with Margaret Atwood:Multiplatform assigning
Want more tips? Download the slides from our speakers’ presentation for more on multiplatform assigning.

Click here for Sasha Emmons’ presentation.

Click here for Lisa Murphy’s presentation.

Follow CSME on Twitter for live updates from all our events.

By Braden Alexander, CSME board member